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木馬構(gòu)建以工業(yè)設(shè)計(jì)為核心的協(xié)同創(chuàng)新體系
ID Centred Collaborative Innovation System

隨著中國(guó)制造業(yè)的發(fā)展，對(duì)設(shè)計(jì)服務(wù)的要求也從個(gè)體轉(zhuǎn)向系統(tǒng)，從局部轉(zhuǎn)向整體。
木馬跟隨產(chǎn)業(yè)發(fā)展的趨勢(shì)，構(gòu)建以工業(yè)設(shè)計(jì)為核心的協(xié)同創(chuàng)新體系。
從創(chuàng)新研究、產(chǎn)品設(shè)計(jì)、交互設(shè)計(jì)到品牌推廣和社會(huì)創(chuàng)新，完整的設(shè)計(jì)系統(tǒng)為企業(yè)提供全方位的設(shè)計(jì)服務(wù)，
從而從容應(yīng)對(duì)變化的趨勢(shì)，建立系統(tǒng)競(jìng)爭(zhēng)力。

木馬文創(chuàng)在過(guò)去幾年的項(xiàng)目實(shí)踐中不斷積極探索、勇敢創(chuàng)新、深刻總結(jié)，得出了一套自己獨(dú)有的文創(chuàng)產(chǎn)品設(shè)計(jì)開發(fā)理論:通過(guò)將商業(yè)思考、美學(xué)體驗(yàn)與技術(shù)突破整合為一體的設(shè)計(jì)實(shí)踐方式再加上垂直創(chuàng)新思維，打造出文創(chuàng)設(shè)計(jì)領(lǐng)域閉環(huán)，建立起一個(gè)完善的創(chuàng)意生態(tài)循環(huán)系統(tǒng)。木馬文創(chuàng)的服務(wù)領(lǐng)域包括：博物館藝術(shù)衍生品、企業(yè)品牌衍生品、動(dòng)漫影視衍生品、以及文化旅游產(chǎn)品四大主要對(duì)象。針對(duì)這四類領(lǐng)域各自不同的屬性和特點(diǎn)，我們給出不同的創(chuàng)新策略。以文化挖掘、產(chǎn)品開發(fā)、空間營(yíng)造、服務(wù)運(yùn)營(yíng)為核心，以服務(wù)設(shè)計(jì)理念為引領(lǐng)，構(gòu)建完整的協(xié)同創(chuàng)新體系。

Moma in the past few years projects continue to actively explore, puts forward a set of their own unique cultural and creative theory of product design and development: through the design practice of commercial thinking, aesthetic experience and technical breakthrough as one plus the vertical to create innovative thinking, creative design the field of closed-loop, establish a perfect creative ecological circulation system. In view of the different attributes and characteristics of these four fields, we give different innovative strategies. To culture, product development, space construction, service operations as the core, with the concept of service as the lead, to build a complete innovation system.